About Me
My career has been a study in professional diversity, every stop of which has prepared me for what I do today. Over 26 years of active-duty Air Force service, I’ve been an air traffic controller, a pilot, a communicator, a policymaker. I’ve led the Air Force’s UAS integration efforts since before anyone knew what that term meant. And I’ve served as the DoD’s chief liaison to the FAA, negotiating UAS airspace access covering millions of square miles and altitudes to 60,000 feet.
In the civilian world, I’ve led commercial UAS services, overseen countless Federal contracts, and developed tens of millions in new business.
I’ve helped build UAS research partnerships that spanned dozens of states and multiple countries.
I directed the Department of Defense’s UAS Airspace Integration IPT, where I funded and oversaw development of the first approved and operational detect-and-avoid solutions.
I founded and co-chaired the national UAS Science and Research Panel—the body that was the first to define separation standards for unmanned aircraft, and paved the way for sustainable beyond-line-of-sight UAS operations in the national airspace system.
I’ve served as Chairman of the Board of AUVSI, the world’s largest unmanned systems trade association, and on four FAA UAS Aviation Rulemaking Committees.
Most recently, I’ve rebuilt the largest and most storied flight research laboratory into a national UAS powerhouse, taking it from $0 in revenue and nearly $1 million in debt into over $50 million in awarded contracts and zero debt—all in just 4 years.
Along the way, I’ve developed professional relationships and personal friendships with thousands of wonderful people in government, industry and academia, all of whom share my passion for unmanned systems. I’ve also spent a great deal of time studying the organizations that I’ve worked with – understanding how they were created, how they are run, how they succeeded and most importantly, why they failed.
After years of working across the spectrum of unmanned systems I have decided to hang my own shingle as founder of UAS ONE. It was time to take my passion for unmanned systems directly to clients to help them build and expand their businesses, identify and capture new markets, and focus their efforts on providing tangible value to their customers.
Understanding your business quickly and finding new, reliable revenue sources is my specialty.
– Dallas Brooks
Why Should We Partner?
- You’ve been chasing the same government and industry leads as everyone else, and proposing/bidding aggressively—yet the work always seems to go to the insider.
- You’ve identified an outstanding target market, and maybe even developed a UxS product or service that can meet their needs – but regulatory challenges are keeping you from fielding at scale.
- You were first to market with a truly innovative approach, but your competitors have caught up with your technology—and competing on cost is challenging in a global/multinational environment.
- You’ve built a successful company serving the needs of your target customer, but you haven’t managed to catch on in the broader market. Whether it’s fit, pricing, or something else, you’re stuck in neutral when you should be growing.
- You’re a large aerospace firm that should be leading the world in unmanned technologies—but after 15 years of trying, you’re only successful offerings are products you’ve acquired, not developed.
- You’re a small startup that has designed and built a platform or services suite that you feel can do anything–yet it hasn’t caught on with anyone.
- You’re a college or university that wants to build a substantive unmanned research program, but you don’t have a business model and you can’t find the funding.
- You got into this business because you have a passion for unmanned systems, but you’ve always had to work your “other” job to keep the bills paid.
So why aren’t you where you wanted to be? Is it the failure of others to recognize the brilliance of your approach? (spoiler alert: that’s not it). Are you missing opportunities that you aren’t even aware of until it’s too late? (almost certainly). And most importantly, is your organization positioned to say “Yes!” when those opportunities are presented? (most aren’t).
My approach is to look at your whole organization – your products, your services, your people, your market, your customers—and connect the dots to new applications, new customers, new markets. I don’t just look at who you are, but at who you can be. And I help you discover those customers and markets by leveraging decades of experience in aviation, technology and business.
Why UAS ONE?
After over 35 years in aviation, and the last 15 devoted exclusively to unmanned, I’ve seen what works—and more importantly what doesn’t. I’ve seen organizations make major unmanned system product and strategy decisions without fully understanding who their target customers are, and what those customers truly need.
I’ve seen great products never get off the ground because leadership relied on poorly-derived pricing models that didn’t appropriately value their services–and more importantly, didn’t understand what their customers were willing to pay.
And most often, I’ve seen well-run and well-financed companies fail spectacularly because they simply didn’t understand the realities of the unmanned regulatory environment—while their product was ready to fly, the regulators simply weren’t ready to say “yes.”
Helping today’s unmanned technology companies navigate the waters of opportunity, growth and risk is what I do.
GET IN TOUCH.
There’s lots of ways to reach me. I don’t believe in internet “contact forms” because they imply the relationship is one-way—that I get to screen you before answering. The truth here is that I am here to serve and help you—so why should you wait? Send me an email at info@uasone.com, and it will go straight to my desk, my phone, my iPad. That’s the best way to start, so I can be sure and set aside time to give you my undivided attention on a call or in person—as it should be.
UAS ONE is a Service-Disabled Veteran-Owned Small Business